Most bloggers who analyze their blog traffic statistics learn that the majority of visitors to their blogs come directly from keyword searches on popular search engines like Google, Yahoo! and Bing. Many of those bloggers spend a lot of time doing keyword research to identify the keywords that people are actively typing into their preferred search engines to find content similar to what is published on those blogs. The reason is simple. Once you know the keywords that people use in order to find content like yours, you can revise your existing content and write new content that actually uses those keywords in order to capture some traffic from those keyword searches.
A Search Engine Optimization Problem
Unfortunately, the world of online keyword searches is imperfect, and it can be very difficult to compete with large, popular Web sites for broad and popular keyword traffic. How can your small blog appear high enough in keyword search results when big sites with deep pockets and vast content are already dominating the scene?