Pinterest is a great social media marketing tool that you can use to increase traffic to your business blog, which can lead to sales. Don't create boring pinboards that no one wants to look at. Instead, create interesting boards that tell stories, pique the interest of your target audience, and motivate them to engage with you and your business. By pinning highly shareable content on creative pinboards, you'll raise your business' online profile and increased revenues are sure to follow! Twenty creative Pinterest board topics that can boost your business blog marketing are listed below to help you get started.
1. Sales and Discounts
Keep all of your promotional content on a single Pinterest board where it's easy to find and doesn't clutter your other boards.
2. Tutorials and How-To's
Offer tips, tutorials and how-to's using images that lead to more detailed articles. However, make sure the images are useful on their own. For example, include a graphic of a person using one of your products with several steps to perform a specific function included in the graphic. Be sure to link it to your business blog for all the details.
3. Demos
Create a Pinterest board dedicated to demonstration videos where you can show visitors how to use your products to complete specific tasks.
4. Look Books and Ideas to Use Your Products
Fashion, design, decorating, and home improvement brands are just some of the types of businesses that can create great Pinterest boards to show off collections of products. Look books and design ideas can be inspirational and motivate people to click through to learn more on your blog and buy the products they see.
5. Infographics
Infographics are highly shareable and can become viral for just about any topic. Search for infographics related to your business, hire someone to create some for you, or create your own. Be sure to blog about them and pin them to your infographics pinboard, and share inforgraphics published on other blogs and websites, too.
6. Research Charts and Graphs
Whether you conduct research related to your business or industry or you simply find research conducted by and published by other companies, you can blog about that research and pin related charts and graphs to a pinboard on Pinterest. If the data could be interesting to your target customer audience or audiences who are likely to share it with their own followers (for example, journalists, other bloggers, and so on), pin it!